Intimina to Launch Kegel Exercisers at Whole Foods Market

April 2014 pic

Whole Foods Market will stock Kegel exercisers for the very first time, with Swedish brand Intimina launching its Laselle Weighted Exerciser (1 oz.) in 29 Whole Foods Markets across Texas, Oklahoma, and Louisiana on April 22nd.

Intimina is a comprehensive women’s intimate care brand, with pelvic floor strengthening as one of their main areas of focus. The brand is aiming to help the 1 in 3 women in the US suffering from a pelvic floor disorder, and this partnership with Whole Foods Market is making Kegels – the no.1 doctor recommended solution for these disorders – accessible for thousands of women.

"Whole Foods Market and Intimina share a mission of supporting the health, well-being, and healing of their customers”, said board-certified gynecologist and Intimina Medical Advisory Board Chairperson Debra S. Wickman, M.D., FACOG. “There are so many options for working out the rest of your body, and now Whole Foods shoppers can work out one of their most important muscle groups in a simple, easy way."

A Laselle™ Kegel Exerciser is a weighted ball made of medical-grade silicone, used to add resistance and encourage the correct technique in performing Kegel exercises - contract and release exercises that strengthen and tone a woman’s pelvic floor muscles. These muscles are vital for a healthy pregnancy, recovering after childbirth, and maintaining vaginal tightness for improved intimacy. The Laselle™ Kegel Exercisers will be available on Whole Foods Market Whole Body department shelves beginning April 22nd for only $12.

Intimina offers a complete line of products dedicated exclusively to all aspects of women’s intimate health, including pelvic floor strengthening products, menstrual care products, and personal massagers. Each product has been designed with input from a unique Medical Advisory Board; a team of medical experts who ensure the brand has a direct line to women's needs.

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