Swedish Brand Intimina has started a menstrual cup revolution, smashing their crowd funding target on Kickstarter for Lily Cup Compact, as almost 9,000 women from over 50 countries pledge for an alternative to pads and tampons - the world’s first collapsible menstrual cup. A menstrual cup is a soft, flexible cup worn internally to collect menstrual flow rather than absorbing it.
The success of Lily Cup Compact on Kickstarter begins a new era for menstrual cups. Gaining support from America to Zambia, the campaign has hit the headlines around the world and brought cups into the mainstream spotlight.
During the campaign:
• $325,660 USD raised in 40 days - campaign in top 2% of most funded Kickstarter projects ever
• 8530 women from 50 countries pledge support for project, purchasing 9578 cups
• Need for 15.5 million pads and tampons eliminated in the process
Lily Cup Compact is the first collapsible menstrual cup ever created, and solves both the environmental and health aspects of period protection while introducing a new level of convenience. Made of medical-grade silicone, it collects menstrual flow rather than absorbing it and can be worn for up to 10 hours, then rinsed and reinserted. It is reusable and has a lifespan of 5 years.
Just one Lily Cup Compact can do the job of 1625 tampons, and with 9578 cups sold the brand estimates over 15.5 million pads and tampons have been saved from landfill.
Intimina started the campaign to raise $7,800 for production funds, and compete against the massive advertising campaigns of traditional sanitary product manufacturers, which menstrual cup brands have struggled against for decades. With 1,000,000 combined views of the project video, the social media buzz for Lily Cup Compact is helping women to be open and comfortable talking about menstrual cups.
Global Brand Manager, Amandine Pranlas-Descours said “We’ve created a menstrual cup that appeals both to women who already use cups and to those who’d never even heard of a menstrual cup before. The barrier of adoption is finally dropping, and the spark of menstrual cup revolution has been lit.”
Post-campaign, Intimina have launched the product on their website alongside the original Lily Cup, and aim to get Lily Cups on shelves and in easy reach of women worldwide. “Women have spoken,” continued Ms. Pranlas-Descours, “and they have demanded menstrual protection that is healthier, more comfortable, and more sustainable. We’re ready to offer it to them.”
The project closed on Sunday November 23, with $325,660 raised and 8530 backers behind it.