{"id":18551,"date":"2020-12-07T09:32:46","date_gmt":"2020-12-07T08:32:46","guid":{"rendered":"https:\/\/www.intimina.com\/blog\/?p=18551"},"modified":"2020-12-07T09:32:46","modified_gmt":"2020-12-07T08:32:46","slug":"redefining-body-positivity","status":"publish","type":"post","link":"https:\/\/www.intimina.com\/blog\/redefining-body-positivity\/","title":{"rendered":"Redefining Body Positivity"},"content":{"rendered":"

Although this should be mainstream understanding at this point, how someone\u2019s body looks does not give any indication of their actual health. <\/span><\/p>\n

Health goes beyond ripped abs and svelte calves. Health is a holistic term that encompasses someone\u2019s body, mind, and spirit. Something that the body positive movement doesn\u2019t always address.\u00a0<\/span><\/p>\n

Understanding Eurocentrism\u00a0<\/b><\/p>\n

As we are exposed to more representation from a wide variety of humans through social media and globalization, ideas like \u201cbody positivity\u201d must evolve with it. You have to start somewhere, and that somewhere in terms of body positivity, is further evolved than past ideals and standards for beauty – but we still have a long way to go.\u00a0<\/span><\/p>\n

Most of these beauty standards are shaped by Eurocentric ideals. This is a harmful view that idealizes European culture and history, and ripples out into how we define acceptable body standards, making European features ideal, and \u201cexoticizing\u201d or shaming features that fall outside of those standards. <\/span><\/p>\n

In the same way, European ideals have colonized much of the world, they also colonize our standards of beauty, and what is represented and celebrated in pop culture.\u00a0<\/span><\/p>\n

European features are not the epitome of beauty, and the racist undercurrents and practices that have unfolded from this idea need to be deconstructed and dissolved in order to move forward and change what it means to be body positive.\u00a0<\/span><\/p>\n

Let\u2019s Celebrate it All<\/b><\/p>\n

Even within body-positive campaigns and ads, many of these companies often miss the mark, and seem to only throw people in for what we like to call \u201cdiversity clout\u201d.\u00a0<\/span><\/p>\n

The new meaning of body positivity goes beyond featuring a curvy body in an ad campaign, it\u2019s celebrating the many differences and variations of humans that are possible. So yes, let\u2019s embrace bodies of all different shapes and sizes. <\/span><\/p>\n

Let\u2019s decentralize away from Western standards of beauty, and not just feature BIPOC (Black, Indigenous, People of Color) in advertisements and campaigns to give the illusion of diversity, but also normalize the celebration of non-European features.\u00a0<\/span><\/p>\n

While we\u2019re at it, let\u2019s talk about celebrating\u2026<\/b><\/p>\n