{"id":21871,"date":"2024-01-11T07:34:44","date_gmt":"2024-01-11T06:34:44","guid":{"rendered":"https:\/\/www.intimina.com\/blog\/?p=21871"},"modified":"2024-01-11T07:35:07","modified_gmt":"2024-01-11T06:35:07","slug":"menstrual-spending-habits","status":"publish","type":"post","link":"https:\/\/www.intimina.com\/blog\/menstrual-spending-habits\/","title":{"rendered":"Does Your Cycle Influence How Much Money You Spend?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Shopping is an absolute pleasure for many of us. And how easy has it become to have almost\u00a0 anything your heart desires with online <\/span><span style=\"font-weight: 400;\">shopping<\/span><span style=\"font-weight: 400;\">. Not to mention same day deliveries for some stores.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now think about it from your own perspective. Do you find yourself browsing stores online whilst relaxing, watching tv, listening to music, or even riding the bus? Is it a fun experience for you to wander through shopping malls or boutiques?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Or how about having lunch or dinner with your nearest and dearest. Is that a special time for you to socialize without a care in the world?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And when you need something specific \u2014 online or offline, do you shop intentionally? Looking at things with a keen eye before committing to buy?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">All of these scenarios are common and indeed mostly pleasurable. But there\u2019s usually a rational voice in one\u2019s head that brings them to reason.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201c<\/span><i><span style=\"font-weight: 400;\">I can\u2019t actually afford this,\u201d \u201cMaybe I should skip <\/span><\/i><i><span style=\"font-weight: 400;\">eating<\/span><\/i><i><span style=\"font-weight: 400;\"> out and cook something,\u201d \u201cI don\u2019t really need another summer dress.\u201d\u00a0<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">But have you found that your spending habits are a bit more impulsive or excessive during certain times of <\/span><span style=\"font-weight: 400;\">your cycle<\/span><span style=\"font-weight: 400;\">? It\u2019s not all in your head\u2026\u00a0<\/span><\/p>\n<h1><span style=\"font-weight: 400;\">Does your menstrual cycle affect your spending habits?<\/span><\/h1>\n<p><span style=\"font-weight: 400;\">Yes! One\u2019s <\/span><span style=\"font-weight: 400;\">menstrual cycle<\/span> <i><span style=\"font-weight: 400;\">does<\/span><\/i><span style=\"font-weight: 400;\"> affect their spending habits. Sounds crazy, doesn\u2019t it? Allow us to explain\u2026\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We looked at several studies to find out the phenomenon of why women tend to spend more money during different times of their cycle. We also dug deeper to find out <\/span><i><span style=\"font-weight: 400;\">what<\/span><\/i><span style=\"font-weight: 400;\"> they wanted to spend their money on and when.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But before we dive into these studies, let\u2019s understand the basics of the menstrual cycle\u2026\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">The four phases of the menstrual cycle<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The menstrual cycle is divided into four phases:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Menstrual phase<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Follicular phase<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ovulation phase<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Luteal phase\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Each phase is different, and each serves a purpose in the preparation of a <\/span><span style=\"font-weight: 400;\">pregnancy<\/span><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<h3><b>Menstrual phase\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The menstrual phase is the first of the four phases and it is when one has their <\/span><span style=\"font-weight: 400;\">monthly period<\/span><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It begins when an egg from a previous cycle hasn\u2019t been fertilized, causing hormones such as estrogen and progesterone to drop.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">During this phase the lining of the <\/span><span style=\"font-weight: 400;\">uterus<\/span><span style=\"font-weight: 400;\"> is thick in preparation for pregnancy. But because an egg was not fertilized, it will shed through the vagina in the form of a period.\u00a0<\/span><\/p>\n<h2><b>Follicular phase<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The follicular phase usually lasts for about 16 days and begins on the first day of your period and ends when you begin to ovulate. This means there is an overlap between the menstrual phase and the follicular phase.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">During this phase, follicle-stimulating hormone (FSH) is released. This hormone stimulates the ovaries to produce 5-20 small sacs called follicles, and with each follicle comes an immature egg. The healthiest egg will then mature, resulting in a surge of estrogen which creates a suitable environment for an embryo to grow.<\/span><\/p>\n<h3><b>Ovulation phase<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">During the ovulation phase luteinizing hormone (LT) is released which kickstarts ovulation.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">During this phase, an egg travels to the fallopian tube towards the uterus to be fertilized by <\/span><span style=\"font-weight: 400;\">sperm<\/span><span style=\"font-weight: 400;\">. If it is not fertilized, it will die or dissolve.\u00a0<\/span><\/p>\n<h3><b>Luteal phase<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">In this phase hormones are released that keep the lining of the uterus thick in an attempt to be ready for a fertilized egg to implant.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If one doesn\u2019t become pregnant, a decrease in <\/span><span style=\"font-weight: 400;\">hormones<\/span><span style=\"font-weight: 400;\"> takes place which prompts the uterine lining to shed (aka, a period).<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-21873 size-full\" src=\"https:\/\/www.intimina.com\/blog\/wp-content\/uploads\/2024\/01\/menstrual-spending.png\" alt=\"\" width=\"1000\" height=\"600\" srcset=\"https:\/\/www.intimina.com\/blog\/wp-content\/uploads\/2024\/01\/menstrual-spending.png 1000w, https:\/\/www.intimina.com\/blog\/wp-content\/uploads\/2024\/01\/menstrual-spending-455x273.png 455w, https:\/\/www.intimina.com\/blog\/wp-content\/uploads\/2024\/01\/menstrual-spending-768x461.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<h2><span style=\"font-weight: 400;\">Spending habits throughout the menstrual cycle: menstruation<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">During menstruation, women experience significant hormonal fluctuations which can lead to depression, irritability, <\/span><span style=\"font-weight: 400;\">anxiety<\/span><span style=\"font-weight: 400;\">, or mood swings.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This could lead to emotional impulsivity which may mean buying things simply because one doesn\u2019t feel good. Why? Because impulsive purchases usually promote a boost in self-esteem and temporarily silences the negative thoughts.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Interestingly however, it is not during this phase that women tend to spend the most money.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Spending habits throughout the menstrual cycle: the follicular phase<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">During the follicular phase (post-ovulation), it\u2019s been well-documented that women are more rational and controlled.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Because of this, a woman\u2019s spending habits during this phase were less indulgent and less impulsive than other phases of their menstrual cycle.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Spending habits throughout the menstrual cycle: the luteal phase<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">In a <\/span><a href=\"https:\/\/www.sciencedirect.com\/science\/article\/abs\/pii\/S0191886910004289\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">study<\/span><\/a><span style=\"font-weight: 400;\">, it was found that women were more impulsive in their spending when they were in their post-fertile phase (luteal phase). In fact, many ended up regretting how much they had spent once they\u2019d moved into a different menstrual cycle phase.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While these researchers were not entirely sure why this impulsive spending took place, they suggest that it was because of <\/span><span style=\"font-weight: 400;\">hormonal<\/span><span style=\"font-weight: 400;\"> changes during this phase.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This was congruent with a <\/span><a href=\"http:\/\/karenpine.com\/wp-content\/uploads\/2011\/03\/Sheconomics_PMS_BPS2009.pdf\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">study conducted by professor Karen Pine<\/span><\/a><span style=\"font-weight: 400;\">. It showed that impulsivity and irrational cravings tempted women to indulge in retail therapy or instant shopping for gratification and to satisfy their distress.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Spending habits throughout the menstrual cycle: the ovulation phase<\/span><\/h2>\n<p><a href=\"https:\/\/psycnet.apa.org\/record\/2012-06094-009\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Researchers in Montreal<\/span><\/a><span style=\"font-weight: 400;\"> found that when women were most fertile, they were more inclined to buy appearance-based items. For example, earrings, clothes, and make up. This occurrence is known as the \u201cornamentation effect\u201d.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Interestingly, these women were less likely to spend more money on other categories (books, food, decor etc.) during ovulation.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this way, it was deduced that these appearance-based buys were to enhance their attractiveness for sexual purposes because they\u2019re more interested in getting attention from potential mates.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Isn\u2019t that fascinating? The human body really is a piece of art!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And now that you know how your menstrual cycle can influence how much money you spend, do you think you\u2019ll be more mindful about your spending habits?\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Shopping is an absolute pleasure for many of us. And how easy has it become to have almost\u00a0 anything your heart desires with online shopping. Not to mention same day&hellip;<\/p>\n","protected":false},"author":39,"featured_media":21560,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[2],"tags":[47,199,366],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Does Your Menstrual Cycle Influence Your Spending Habits?<\/title>\n<meta name=\"description\" content=\"Did you know that your menstrual cycle influences how much money you spend? Find out how and when.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.intimina.com\/blog\/menstrual-spending-habits\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Helena Lorimer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.intimina.com\/blog\/menstrual-spending-habits\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.intimina.com\/blog\/menstrual-spending-habits\/\"},\"author\":{\"name\":\"Helena Lorimer\",\"@id\":\"https:\/\/www.intimina.com\/blog\/#\/schema\/person\/fc13d97f2aa5ad994cb4b084b52aaf7d\"},\"headline\":\"Does Your Cycle Influence How Much Money You Spend?\",\"datePublished\":\"2024-01-11T06:34:44+00:00\",\"dateModified\":\"2024-01-11T06:35:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.intimina.com\/blog\/menstrual-spending-habits\/\"},\"wordCount\":959,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.intimina.com\/blog\/#organization\"},\"keywords\":[\"menstruation\",\"periods\",\"pms\"],\"articleSection\":[\"Menstruation\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.intimina.com\/blog\/menstrual-spending-habits\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.intimina.com\/blog\/menstrual-spending-habits\/\",\"url\":\"https:\/\/www.intimina.com\/blog\/menstrual-spending-habits\/\",\"name\":\"Does Your Menstrual Cycle Influence Your Spending Habits?\",\"isPartOf\":{\"@id\":\"https:\/\/www.intimina.com\/blog\/#website\"},\"datePublished\":\"2024-01-11T06:34:44+00:00\",\"dateModified\":\"2024-01-11T06:35:07+00:00\",\"description\":\"Did you know that your menstrual cycle influences how much money you spend? 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