Intimina would like to say a HUGE thank you to the 8530 women from over 50 countries worldwide who helped us smash our crowd-funding target on Kickstarter for Lily Cup Compact by 4000%, and in the process start a menstrual cup revolution!
Our 40 day campaign finished on November 23, 2014 with a total of $325,660 USD funding raised. That places our campaign in the top 2% of the most funded Kickstarter projects ever! The success of Lily Cup Compact on Kickstarter begins a new era for menstrual cups. Gaining support from America to Zambia, the campaign has hit the headlines around the world and brought cups into the mainstream spotlight.
Lily Cup Compact is the first collapsible menstrual cup ever created, and solves both the environmental and health aspects of period protection while introducing a new level of convenience. Made of medical-grade silicone, it collects menstrual flow rather than absorbing it and can be worn for up to 10 hours, then rinsed and reinserted. It is reusable and has a lifespan of 5 years.
As one Lily Cup Compact can do the job of 1,625 tampons, the 9,578 cups sold means that 15.5 million pads and tampons will no longer need to be produced. That’s a huge amount of trees saved (most tampons are made from rayon – chemically treated wood pulp – not cotton) and an enormous amount of waste kept out of the environment.
We started the campaign to raise $7,800 for production funds, and compete against the massive advertising campaigns of traditional sanitary product manufacturers, which all menstrual cup brands have struggled against for decades. With 1,000,000 combined views of the project video, the social media buzz for Lily Cup Compact is helping women to be open and comfortable talking about menstrual cups. And it’s all thanks to our fans’ support! For every “What is that?” comment, there were dozens of replies from our fans to help the commenter out.
Lily Cup Compact appeals both to women who already use cups and to those who’d never even heard of a menstrual cup before. The barrier to adoption is finally dropping, and the spark of menstrual cup revolution has been lit!
Women have spoken, and they have demanded menstrual protection that is more comfortable and more sustainable. We couldn’t be more thankful for the support, and watch this space for more news on the menstrual cup revolution!
If you missed out on the Kickstarter, you can get your own Lily Cup Compact for just $39.95 on our website, where it is available alongside the original Lily Cup.